Helping The Rose Club build a stronger ecommerce presence

Helping The Rose Club build a stronger ecommerce presence through a redesigned website, improved accessibility and its first paid advertising campaigns across social media and Google.

We rebuilt The Rose Club’s website, moving the brand from Shopify to WordPress and WooCommerce to address accessibility issues, improve the shopping experience and introduce ecommerce features missing from its existing store.

Alongside the website project, we helped the brand get started with paid advertising, connecting its new online shop with opportunities to reach customers through Google Ads and social media.

The Rose Club is a female-founded golfwear brand combining British-inspired style with the technical details women need on the course. Its collections bring together fashion and functionality, creating pieces designed to be worn beyond the fairway.

The brand needed a website that reflected this positioning while making it easier for customers to explore its collections and shop online.

It also wanted to establish paid advertising as a way to introduce the brand to new audiences and attract potential customers.

The existing Shopify website had accessibility issues that needed addressing, alongside limitations in its user experience and ecommerce functionality.

These barriers affected how easily customers could use the store. Addressing them also offered an opportunity to improve elements of the website that support search visibility.

For a brand selling through its website, the shopping experience needed to work as hard as the marketing. Bringing more visitors to the store was only part of the task: customers also needed an accessible, intuitive experience once they arrived.

We brought website development and paid advertising together, giving The Rose Club a refreshed online store and new routes to reach potential customers.

Rebuilding the store on WordPress and WooCommerce

We migrated the website from Shopify to WordPress and WooCommerce, creating a foundation for the redesign and the additional ecommerce functionality the brand needed.

Designing around the brand and its customers

We redesigned the website to better reflect The Rose Club’s premium, fashion-led identity, with a focus on helping customers explore the range and move through the shopping journey.

Addressing accessibility and usability

The rebuild focused on resolving the accessibility issues identified in the previous website and improving the user experience. This work also supported a stronger foundation for SEO.

Expanding ecommerce functionality

We introduced ecommerce features that were missing from the previous store, adapting the website more closely to the brand’s requirements.

Launching Google Ads and paid social

Alongside the rebuild, we established paid advertising across Google and social media to support product discovery and bring potential customers to the website.

The project gave The Rose Club a refreshed ecommerce presence that better reflected its brand, addressed limitations in its previous website and supported its move into paid advertising.

Together, the website and campaign launches created a foundation for attracting new customers and developing the brand’s online sales activity.