Six years of paid advertising and an 84% increase in purchase value

Our six-year partnership with LuxWoodPatio combines ongoing advertising management with a distinctive product story. Using Google ads our campaigns have recorded more than £218,000 in purchase conversion value, returning £4.87 for every £1 invested in media.

LuxWoodPatio is an independent outdoor furniture business offering Adirondack chairs, tables and footrests made from recycled plastic. Its collections combine the appearance of wood with durable construction and minimal maintenance, with finishes ranging from natural woodgrain shades to bright, contemporary colours.

The business places personal service at the heart of the customer experience. Owners Tony and Meryl provide advice and personally deliver fully assembled furniture, with customer reviews highlighting their care and attention throughout the purchasing process.

For the past six years, we have managed LuxWoodPatio’s advertising, supporting its digital presence and connecting prospective customers with its products.

LuxWoodPatio’s furniture has a proposition that needs to be understood to be fully appreciated. Its wood-like appearance is only part of the appeal: the products are designed to stay outdoors throughout the year without the regular painting and treatment associated with wooden furniture.

From an advertising perspective, this creates a clear challenge: reaching people interested in outdoor furniture while helping them understand the value of comfort, durability and low maintenance.

The website also shows why the customer journey deserves attention. Some buyers describe researching their options or considering a purchase for an extended period before ordering. Advertising therefore has a role both in capturing existing interest and keeping the business visible as customers make their decision.

Google Search has formed the core of the account’s advertising activity, with search campaigns driving the bulk of the activity capturing people whenever they are actively searching. Additionally, as this can sometimes be a long sales cycle for the client, we ran remarketing campaigns to re-engage users and ensure that when they were looking around the web at competitors, similar products or attending events the brand was showcasing at.

Across the available Google Ads history from January 2020 to 7 October 2026, activity recorded:

• £218,532 in attributed purchase conversion value.
• 4.87× return on advertising spend.
• 47,886 ad clicks.
• 74 tracked phone-call conversions, reported separately from purchases.

Recent performance provides a particularly strong result. Comparing January–August 2026 with January–August 2025:

• Attributed purchase value increased by 84%, from £22,290 to £40,920.
• Media spend decreased by approximately 2%, from £5,768 to £5,664.
• ROAS increased from 3.86× to 7.22×, an improvement of 87%.

These results show a meaningful improvement in advertising efficiency: substantially more tracked purchase value from a slightly lower media investment.

Our relationship with LuxWoodPatio continues, with ongoing advertising management supporting the business and its distinctive outdoor furniture range.