Helping Auto Finance Online grow from startup to established

Helping Auto Finance Online grow from a startup with no online presence into an established leisure finance business through an integrated website, search marketing and automation strategy.

Starting with the design and launch of its website, we helped Auto Finance Online build a digital presence focused on generating qualified finance applications.

Our approach combined Google Ads, SEO, content marketing and conversion rate optimisation, supported by automated email and SMS reminders to encourage applicants to complete their submissions.

Over four years, this work supported AFO’s growth into a multi-million-pound business processing more than 2,000 finance applications per month.

Founded in 2018, Auto Finance Online (AFO) is a leisure finance broker specialising in loans for motorhomes, caravans, campervans and other recreational vehicles.

The business set out to offer a professional, personal service supported by a fast application process.

AFO approached Web Presence to establish its online presence, build brand awareness and generate a consistent pipeline of qualified loan applications. Alongside attracting customers, it needed technology that would make applying for finance straightforward and help its team manage enquiries efficiently.

As a startup, AFO was entering a competitive market without an established website, search visibility or brand recognition.

Existing leisure finance brokers already had customer awareness, marketing resources and a foothold in the industry. AFO needed to give potential customers a reason to consider a new provider while making its services easy to find.

Timing added another challenge. With the peak season for leisure finance approaching, the business needed to launch its website and begin attracting qualified traffic quickly.

The strategy also needed to support longer-term growth, building organic visibility and improving the journey from initial interest to completed application.

We developed an integrated digital strategy combining website development, SEO, paid search, content, marketing automation and ongoing conversion improvements.

Building a website around finance applications

We designed and launched a website with a clear, professional layout, focusing on accessibility, speed, mobile responsiveness and ease of use. A custom application process and real-time quote calculator helped visitors explore their options and apply online, with calculator functionality designed for integration into third-party websites.

Establishing long-term search visibility

We implemented an SEO strategy targeting high-value searches related to AFO’s finance services. Starting this work early gave the business a foundation for building organic visibility alongside its paid campaigns.

Reaching customers actively looking for finance

We launched and managed targeted Google Ads campaigns to attract people searching for the loans AFO offered. Retargeting campaigns helped re-engage previous website visitors who had shown interest but had not yet submitted an enquiry.

Following up on incomplete applications

We introduced a sequence of three reminder emails, alongside SMS follow-ups, to encourage prospects who had started an application to return and complete it.

Building expertise through useful content

We created blog content addressing relevant leisure finance topics, helping potential customers understand their options while showcasing AFO’s knowledge of the industry.

Improving performance through analysis and testing

Monthly performance reviews examined traffic, engagement and lead generation. We used these insights alongside A/B testing of landing pages, calls to action and forms to refine the application journey.

Our work supported AFO’s development from a new entrant into an established leisure finance provider.

By connecting customer acquisition with a purpose-built application journey and automated follow-up, we helped create a consistent pipeline of enquiries and a digital foundation that supported the business as it grew.