Connecting sales, service and marketing for Hybrid Services

Helping Hybrid Services connect its sales, customer service and marketing through a bespoke CRM, ongoing website development and digital campaigns that generate new enquiries.

We rebuilt Hybrid’s disconnected internal systems into a single platform called Hub, bringing sales, customer service and marketing together around a shared view of the customer journey.

Alongside the CRM development, we support Hybrid’s website, SEO and PPC activity, connecting customer acquisition with the systems its teams use to manage enquiries.

Hybrid Services is the exclusive UK and Ireland distributor of Mimaki printers, supplying commercial printing technology alongside equipment maintenance and support.

With around three decades of industry experience, the business combines specialist products with personal service, helping customers find the technology and support they need for long-term growth.

Hybrid needed a digital partner that could support both sides of its business: generating new enquiries and improving the systems used to manage customer relationships.

Hybrid’s internal systems had developed gradually over several years, with individual tools built to meet immediate business needs.

Because these systems operated independently, passing information between them required complex connections and frequent maintenance. Data gaps and recurring failures made it difficult to maintain a complete, reliable picture of customer activity.

Keeping the inherited system functioning required daily development support. Hybrid needed a more sustainable approach that would bring its departments together and adapt as the business evolved.

At the same time, it needed to attract new prospects, improve its website’s ability to convert visitors into enquiries and manage those enquiries effectively.

We combined a bespoke CRM rebuild with ongoing website development, PPC management, SEO and conversion rate optimisation.

Replacing disconnected systems with Hub

We rebuilt the CRM as one central platform supporting sales, customer service and marketing. Hub brought the functions each department needed into a shared system, reducing reliance on fragile connections between separate tools.

Building around real-world feedback

We started with a minimum viable product, then developed further sections using feedback from the teams working in the system. This helped ensure the platform reflected how the business operated and addressed practical needs across departments.

Continuing to develop new features

Our work extends beyond the initial build. Ongoing feature development allows Hub to evolve as requirements change, improving existing functionality and adding capabilities informed by the people using it.

Generating enquiries through Google Ads

We run PPC campaigns to promote Hybrid’s printing solutions and attract potential customers. This activity supports product discovery and enquiry generation, feeding new opportunities into the wider sales process.

Improving the website and conversion journey

Through an ongoing web development retainer, we develop the customer-facing website and refine the journey from product research to enquiry. CRO work focuses on making relevant information and next steps easier for visitors to find.

Supporting visibility through SEO

SEO complements paid advertising, supporting the website’s visibility for relevant printing products and solutions. This creates another route for potential customers to discover Hybrid and explore its range.

Hub gave Hybrid a more cohesive system and a clearer view of the customer journey, helping its teams manage relationships across departments.

Together, the CRM, website and marketing activity created a connected foundation for attracting prospects, managing enquiries and supporting customers over time.